I Create Marketing that Moves People.

I’m Parmis Tabassinejad, a multidisciplinary creative director, strategist, and visual storyteller. My work lives at the intersection of emotion, design, and strategy, helping brands communicate with clarity, beauty, and purpose. From digital campaigns to brand launches and content design, I focus on work that feels human.
Not just to impress, but to connect.

Let’s make your message matter.

Brands I’ve Helped Grow Across Canada

E-commerce Website for Vancouver Honey
Designed and launched a complete Shopify e-commerce platform for Vancouver Honey — covering everything from visual identity and product presentation to mobile-friendly UX and SEO. The project focused on capturing the authenticity of the brand while creating a smooth, scalable online shopping experience. + Social media

E-commerce Website of Early Robin
Designed and launched a full e-commerce platform using Shopify , from branding and product visuals to UX flow, mobile optimization, and SEO setup. Helped the brand scale from local to wholesale partnerships including Costco.

Taurus Gym Branding
Created bold, feminine-forward fitness visuals for a women-centered gym brand. Developed marketing assets, social media content, and campaign direction reflecting strength, movement, and modern wellness aesthetics.

Elevate Real Estate (Old Rimo Group)
Led the full digital marketing strategy during the brand’s transition from Rimo Group to Elevate Vancouver. Developed targeted email campaigns, rebranded visual assets, and optimized web content to support luxury real estate launches and client acquisition across the Lower Mainland.

Vitalwave Agency (Founder-Led Creative Studio)
Founded and operate VitalWave as a boutique creative agency offering branding, content creation, web design, and digital strategy. I lead all projects personally , from concept to execution , delivering human-centered marketing solutions for small businesses, artists, and purpose-driven brands.

Project Manager of Nafvan
Led social media, campaign design, and event coordination for multiple community art initiatives across Vancouver. Oversaw strategy, production, and communications for projects blending cultural storytelling and visual arts.

We helped Pacific Rug elevate its brand on social media through high-quality content and visual storytelling. Our work included:
Lifestyle & product photography Short-form video (Reels & Stories)
Branded visual design
Monthly content planning & posting
The result: a more polished, consistent online presence that attracted design-focused customers and boosted engagement.

Project executive of Drishti 9th Gala Event
Oversaw execution of this high-profile cultural gala, coordinating visual branding, content planning, and event logistics. Collaborated with sponsors, performers, and production teams to deliver a seamless experience blending South Asian heritage with modern elegance.

Digital Marketing Planing + Event Planing
Directed digital marketing strategy and planned high-impact real estate events during the rebranding of Rimo Group to Elevate Vancouver. Executed lead generation funnels, social media campaigns, and VIP showcase events to attract buyers, build brand presence, and drive market engagement in Vancouver’s competitive property landscape.

Family Art House – Digital Marketing
Led digital marketing and community engagement for this multidisciplinary arts academy. Designed and executed seasonal campaigns, managed social media content, and increased visibility for art, music, and cultural programs serving families, children, and seniors in North Vancouver.

My Approach to Creative Work

Every brand is a relationship. I start with listening, move through intuitive design thinking, and end with polished delivery that feels aligned, clear, and human.

🧰 Tools & Platforms

Design & Creative: Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects), Canva Pro, CapCut


Web & E-Commerce: WordPress (Elementor, WPBakery), Squarespace, Wix, Shopify (product setup, theme customization, automation, checkout optimization)


Prototyping & UI/UX: Figma, Adobe XD


Email Marketing: Mailchimp,


Social Platforms: Instagram, TikTok, Facebook, YouTube, LinkedIn + Ads


Video & Photography Tools: CapCut, Adobe Premiere Pro, Final Cut (light), DSLR & Mirrorless camera systems, Natural + Studio Lighting setups


Collaboration & PM: Notion, Trello, Asana, Google Workspace


🧠 Core Skills

Brand Strategy & Identity – Clarifying brand voice, tone, and visuals


Creative Direction – Leading concept development, campaign production, and design alignment


Photography – Lifestyle, portrait, product, and event photography with editing and color grading


Videography – Short-form social videos, branded interviews, behind-the-scenes, and event reels


Social Media Marketing – Content strategy, grid design, caption writing, and campaign rollout


Digital Campaign Management – Launch planning, influencer strategy, cross-platform coordination


Web Design & UX – Structuring user journeys, visual layout, responsive design


Email Strategy – Automated flows, launch sequences, retention campaigns


Client Relations & Project Leadership – Scoping, feedback cycles, delivery and revision tracking


Event Visual Production – Art direction for live events, signage, photo/video execution, and post-production delivery